
With overtourism becoming a growing concern across popular Italian destinations, locals like Liliana Mascolo from Positano are encouraging travelers to consider alternative, lesser-known locations.
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Liliana, whose family has run the iconic Hotel Poseidon for generations, reflects on the evolving nature of tourism and offers insider tips to help visitors discover quieter, underappreciated Italian gems.
Whether you are seeking serene coastal views, winter escapes, or an authentic slice of Italian life, her suggestions are sure to inspire your next Italian adventure.
The Rise of Overtourism on the Amalfi Coast
The Amalfi Coast has long been one of Italy’s most sought-after destinations, famed for its dramatic cliffs and iconic hillside villages like Positano.
However, the region is increasingly challenged by overtourism, with travelers packing into towns for short stays and tightly scheduled itineraries.
This influx has transformed the dynamic of places like Positano, shifting from slower, long-term vacations to fast-paced, overcrowded experiences that may feel less authentic.
Why Shift Focus to Lesser-Known Locations?
For those longing to escape the crowds, Liliana Mascolo encourages exploring regions beyond the well-trodden paths.
By venturing into lesser-known Italian villages, guests can enjoy both the beauty and tranquility often lost in busier destinations.
These areas offer a chance to embrace the slower pace of life, immerse in the local culture, and connect with the heartfelt hospitality that Italy is famous for.
Tropea: A Peaceful Southern Escape
One of Liliana’s top recommendations is Tropea, a gem located over 400 kilometers south of Positano.
Perched on a hilltop with sweeping views of turquoise waters, Tropea offers breathtaking scenery without the noise and congestion of its more famous counterparts.
- Stunning coastal views and peaceful beaches
- A relaxed atmosphere, ideal for unwinding
- Charming old-town streets filled with authentic Italian character
If your ideal vacation involves pristine landscapes and a true escape from bustling crowds, Tropea might just be the perfect alternative to Positano.
A Winter Hideaway in the Pistoia Mountains
For those seeking a winter retreat, Liliana praises Mt. Abetone in the Pistoia Mountains.
While not a traditional ski destination for her, she describes it as a haven for embracing the JOMO (joy of missing out).
The area is perfect for relaxing and soaking in the quiet beauty of snow-covered landscapes.
Why consider Mt. Abetone?
- Tranquil winter scenery
- A great escape from bustling cities
- The opportunity to enjoy Italy at a slower pace
Castellabate: Old-World Charm Off the Beaten Path
While Atrani — once a quieter corner of the Amalfi Coast — has gained fame through films and television, it has become increasingly crowded.
For travelers seeking the charm of pre-tourism Positano, Liliana recommends Castellabate.
Nestled away from significant tourist attractions, this village delights visitors with its unhurried, traditional way of life.
Here’s what makes Castellabate special:
- A glimpse of authentic Italian countryside life
- Minimal distractions, perfect for relaxation
- Friendly locals and an intimate village feel
Varenna on Lake Como: Off-Season Serenity
Lake Como is globally recognized for its elegance and breathtaking views, but it often draws large crowds during peak travel periods.
Liliana advises visiting the lakeside village of Varenna in the off-season, when it transforms into a serene escape with romantic pathways and tranquil settings.
- Less crowded, even in popular areas
- Romantic walking trails and stunning lake views
- A chance to experience Lake Como’s beauty in peace
Off-Season or Hidden Gems: The Choice is Yours
While some destinations simply shine in quieter months, finding lesser-known spots like Tropea and Castellabate allows travelers to experience Italy without compromise.
These choices reflect Liliana’s deep understanding of Italian culture and her call to visitors to embrace a more leisurely and immersive approach to travel.
Reimagine Your Italian Journey
Italy’s immense popularity as a travel destination generates significant tourism revenue. However, it has also created challenges for its most famous locations.
By exploring the hidden gems mentioned above or traveling during off-peak times, you can reclaim the magic of an authentic Italian vacation. Whether basking in the untouched beauty of Tropea, discovering the quiet charm of Castellabate, or enjoying winter’s quietude in the Pistoia Mountains, your Italian adventure doesn’t have to follow the crowds.
Take a page from Liliana Mascolo’s playbook and let Italy surprise you in ways you never imagined. Venture beyond the iconic landmarks and find the heart of la dolce vita in the places less traveled.
Here is the source article for this story: Are these destination dupes actually Amalfi Coast alternatives?
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